Apple and Google Partner on AI Technology for Siri and Other Features

Tech giants Apple and Google on Monday, January 12, announced a multi-year deal under which Gemini models will power Siri and a few other Apple Intelligence features. The iPhone maker has been grappling with its AI promises, and the latest deal meets its needs and offers a way forward. The new deal will see Gemini powering the personalised version of Siri that was demonstrated at the WWDC in 2024. Both the companies issued a joint statement following the announcement. “After careful evaluation, Apple determined that Google’s AI technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users,” read the statement.