BJP's Digital Push in Jharkhand: Strengthening Presence and Influencing Tribal Youth

The Jharkhand unit of the BJP is planning to strengthen its ground presence in the state and take a lead in digital media. In each assembly constituency, the party will appoint two coordinators for internet media. Influencers from the tribal community will be invited to interact on party issues. Gajendra Singh, who is in charge of the state organisation, has recently directed to increase interaction on all media channels. A special team will be formed at the state and district levels to analyse internet media posts and reactions to them. The BJP leadership believes that awareness among tribal youth about their cultural identity has increased. A section of tribal youth in educational institutions is sympathetic to the Bharatiya Janata Party. By bringing this to the fore, the party will also influence others. The IT team will work to maintain issues in public memory by constantly posting on the JMM-Congress coalition government's election promises, corruption cases. It will also take the help of senior party leaders on topical events and YouTube videos on the government.